Event Branding
The Spokane Falls Community College Music Department engages first-year Graphic Design Students in a captivating endeavor: the creation of promotional materials for the upcoming year's music concert series, spanning across the Winter, Spring, Summer, and Fall seasons. Tasked with designing a poster, program cover, postcard, and monitor image, the students were presented with an opportunity to showcase their talent. Among the submitted designs, this particular composition was selected as the official visual representation for the esteemed Fall 2022 Concert Series.
Poster Mockup
Poster Design
The selected design ingeniously incorporates symbolic shapes that mirror the distinctive features of the Music Building. The skillful integration of red and yellow gradients pays homage to the building's windows, while the solid blue-grey hues aptly represent its structural elements. These carefully chosen colors harmonize with the typography, which prominently features the BaronNeueBold and ATC Garnet fonts. To evoke a sense of the autumn season, a warm orange shade is skillfully interwoven throughout the design, seamlessly tying together the various visual elements.
Monitor Design
Monitor Mockup
In accordance with the printing specifications, the physical assets were requested to be produced in greyscale. The left image showcases the postcard design, wherein the back side features the poster design while the front side incorporates a portion of the program design. On the other hand, the right image showcases the concert program, with the back cover positioned on the left side and the front cover on the right side.
Concert program mockup
Post card mockup