Branding Design
Time Top Bar, a serene haven designed exclusively for adults aged 21 and above, offers a unique atmosphere that seamlessly blends relaxation with a captivating steampunk aesthetic. It caters to discerning individuals seeking a refined experience, providing a curated selection of whiskey, wine, local beers, and the indulgence of a well-crafted cigar. To establish its brand presence, Time Top Bar embarked on the creation of a distinctive logo, an enticing menu design, and an engaging website interface.
Main logo for Time Top Bar.
Brand Statement
Time Top Bar is a place that brings a relaxing space with a steampunk style to 21 plus individuals to have a drink of whiskey, wine, local beer, and maybe a smoke of a cigar.
The Time Top Bar brand design embraces a steampunk aesthetic through its carefully chosen color palette of creams, copper, and leather tones, blending Victorian, industrial, and futuristic elements. Creams provide a timeless backdrop, while copper symbolizes the industrial and mechanical aspects, and leather tones enhance the adventurous and tactile nature. These colors combine to create a visually engaging and cohesive brand identity that captures the essence of steampunk.
The typographic choices for Time Top Bar, Le Havre and Franklin Gothic, harmoniously blend older and newer styles, effectively capturing the unique aesthetics of the establishment. The use of Le Havre invokes a sense of vintage charm and elegance, reminiscent of a bygone era.
In contrast, Franklin Gothic brings a contemporary touch, infusing the design with a modern sensibility. By combining these two typefaces, Time Top Bar achieves a harmonious fusion of traditional and contemporary elements, reflecting the bar's distinctive style and ambiance.
Custom cogs, a clock, and a background are employed for the menu and website design of Time Top Bar. The clock incorporates various cogs and parts from the logo, creating a personalized timepiece that serves as a prominent feature in the brand's identity. These design elements contribute to the unique aesthetic and branding of Time Top Bar, emphasizing their association with the steampunk theme.
Outside menu spread
Inside menu spread
Home page of the Time Top Bar website